• Developed, defined, and maintained PDP copy guidelines, spanning product naming conventions to feature-and-benefit bullet consistency.

• Served as lead PDP copywriter for multiple seasons, writing descriptions for hundreds of styles per season and editing PDP content produced by other writers.

• Strategized, presented, and helped implement a custom Converse By You PDP solution that balanced seasonal storytelling with education around evergreen designs.

• Strategized and wrote copy across a wide range of email and SMS campaigns, including action-based trigger flows, product launches, and limited-time collaborations.

* Supported major retail moments such as Cyber Week and Back to School with coordinated, multi-touch campaigns designed to drive engagement and conversion.

• Partnered cross-functionally with design, marketing, and merchandising teams to align messaging with campaign objectives and visual systems.

• Led several seasonal refreshes of key site landing pages—including Women’s, Men’s, Kids’, Skate, and Custom—updating messaging to reflect new assortments, priorities, and storytelling frameworks.

• Partnered cross-functionally with UX and design teams to develop at-a-glance PDP modules that visually communicated product features and benefits alongside succinct copy.

• Wrote gridwall subheaders that educated consumers on key shoe models, clearly differentiating styles and use cases to support discovery and purchase decisions.

• Wrote and/or edited seasonal sell-in presentation decks, introducing upcoming assortments to third-party buyers through clear, compelling, and trend-relevant storytelling.

• Served as on-set product expert for sell-in photo shoots, ensuring functionality was communicated visually, apparel fit accurately reflected intended wear, and imagery aligned with seasonal narrative direction.

• Developed onboarding materials and clear, accessible guidelines to support teammates and new hires in navigating tools, workflows, and copy best practices.

• Designed and facilitated a team-wide copywriting workshop centered on perspective-shifting and narrative flexibility, complete with hands-on exercises and printed workbooks.

• Onboarded and mentored over ten new writers through structured PDP training sessions, reinforcing quality standards and shared storytelling principles.

• Created paid social copy for Instagram, Facebook, and YouTube, supporting both static and motion-based creative formats.

• Adapted messaging for North American and Western Europe markets, balancing brand voice with regional relevance and platform norms.

• Partnered with creative and performance teams to ensure paid social copy aligned with campaign objectives, visual direction, and platform-specific best practices.

• Developed lead-generation assets, including digital ads and lead magnets, and participated in networking opportunities to build and sustain a strong client pipeline.

• Evaluated client onboarding surveys and kickoff calls to assess project needs, timelines, and skill requirements, then assembled small, purpose-built freelance teams to support each engagement.

• Oversaw all active projects from kickoff through delivery, providing feedback and regular review sessions to ensure quality, alignment, and on-time handoff.

• Designed a comprehensive brand discovery survey to uncover client positioning, audience insights, competitive differentiation, and emotional brand goals.

• Collaborated closely with clients to translate insights into cohesive brand identity systems, delivering visual and voice mood boards and iterating through feedback cycles.

• Developed complete brand identity frameworks, including tiered messaging and taglines, brand voice principles, color palettes, typography, and guidance for photography and iconography.

• Served as lead copywriter across client engagements, owning copy development for some projects while editing and refining work for others.

• Wrote and edited copy across a wide range of formats, including direct mailers, print collateral, email campaigns, blog content, digital whitepapers, and more.

• Ensured consistency of voice, clarity, and strategic alignment across deliverables while balancing multiple clients and timelines.

• Conducted in-depth brand audits to help clients understand why elements of their digital presence were underperforming or misaligned with their goals.

• Reviewed websites (page by page), social media accounts, and applications to identify UX/UI issues, messaging gaps, and opportunities for improved clarity and impact.

• Delivered comprehensive, actionable audit reports outlining prioritized recommendations and proposed next steps, including options for continued partnership when appropriate.

• Mapped email automation flows across the customer lifecycle, defining cadence, segmentation, and messaging strategy for nurture, retention, winback, and promotional communications.

• Wrote and refined email copy designed to educate customers on product benefits, reinforce brand trust, and support long-term subscription engagement.

• Collaborated cross-functionally to ensure email content aligned with broader marketing initiatives and customer experience goals.

• Developed content calendars and creative briefs to guide organic and paid social initiatives across platforms.

• Edited and optimized social post copy to balance education, brand voice, and engagement.

• Wrote and edited scripts for short-form video content, supporting social campaigns with clear, approachable messaging tailored to platform norms.

• Crafted product descriptions that clearly communicated ingredients, functionality, and differentiators while reinforcing transparency and trust.

• Developed educational content to help customers better understand product usage, benefits, and the brand’s non-toxic philosophy.

• Ensured consistency of voice and clarity across site experiences, supporting both conversion and long-term customer confidence.

• Wrote packaging and insert copy that guided subscribers through new product systems, including refillable cleaning solutions mixed at home and reusable alternatives to traditional single-use items.

• Balanced the why and the how of product use, helping customers understand. both the impact and the practicality of using Truly Free products.

• Delivered clear, digestible messaging that reinforced brand values while making new routines feel accessible, achievable, and even exciting.

• Wrote scripts for webinars and video content focused on education, product storytelling, and brand values.

• Structured long- and short-form scripts to maintain clarity, engagement, and narrative flow across live and recorded formats.

• Wrote and edited blog content centered on education, product usage, and lifestyle topics aligned with the brand’s mission.

• Translated technical or ingredient-focused information into accessible, reader-friendly narratives.

• Supported content strategy by creating evergreen pieces designed to inform, build trust, and drive continuous engagement.

• Managed day-to-day social media presence across platforms, developing and publishing content designed to build awareness, spark conversation, and grow early user interest.

• Monitored engagement and audience response to inform ongoing content direction and messaging refinements.

• Developed and executed digital campaign concepts to support user acquisition and brand awareness during key growth phases.

• Collaborated with internal stakeholders to align messaging across channels, ensuring consistency between paid and owned media.

• Adapted creative and messaging quickly based on performance insights and evolving product priorities.

• Conducted market and competitive research to better understand user behavior, dating app trends, and category gaps.

• Organized and facilitated live, in-person focus groups to inform brand positioning, messaging strategy, and feature storytelling.

• Supported product and marketing decisions by translating research findings into clear, actionable recommendations.

• Identified and partnered with influencers aligned with the brand’s audience and values to support awareness and early adoption.

• Coordinated influencer outreach, messaging guidance, and content expectations to ensure authentic, on-brand collaborations.

• Evaluated partnership effectiveness to inform future strategy and selection.

• Supported the planning and execution of promotional events designed to introduce the product to new audiences and generate buzz.

• Oversaw messaging, materials, and on-site brand presence to ensure a cohesive presence.

• Leveraged events as opportunities to gather user feedback and strengthen brand visibility.

• Developed digital campaign strategies for a two-sided marketplace, balancing messaging to engage both event planners seeking entertainment/services and the talent building their business on the platform.

• Crafted audience-specific messaging that addressed distinct needs while maintaining a cohesive brand voice across campaigns and channels.

• Partnered cross-functionally to align campaign goals with platform growth, seasonal demand, and marketplace dynamics.

• Created and maintained social media content calendars aligned with campaigns, seasonal moments, and platform priorities.

• Wrote and edited social post copy designed to educate, inspire, and drive engagement among both planners and talent.

• Actively monitored and responded to social activity, fostering community engagement and supporting customer and talent relationships.

• Wrote blog content tied to holidays, special events, and cultural moments, helping planners host more successful events.

• Developed educational and inspirational content that addressed both sides of the marketplace, reinforcing GigSalad’s role as a trusted event marketplace.

• Balanced SEO considerations with approachable, audience-first storytelling.

• Helped plan and execute collaborative campaigns and events with key partners, including the Rock and Roll Hall of Fame, entertainment-focused PR and marketing firms, and national media properties.

• Supported unique member opportunities—such as audition pathways for America’s Got Talent—by aligning messaging, promotion, and execution across channels.

• Strengthened partner relationships through thoughtful coordination and brand-aligned storytelling.

• Represented the GigSalad brand at industry events, festivals, and trade shows, engaging directly with both talent and event planners.

• Worked trade show booths and live activations to generate leads, answer questions, and educate audiences on the platform’s value.

• Served as a knowledgeable, approachable brand presence in live, customer-facing environments.

• Supported planning, setup, and on-site execution of promotional events at key cultural and seasonal moments.

• Contributed to experiential activations ranging from a live-music rooftop event during SXSW to holiday-focused community events.

• Ensured event experiences aligned with brand voice, audience expectations, and campaign objectives.